Thank you for your interest in our SaaS metrics benchmarking
survey! If you're a SaaS startup we'd love you to participate.

The survey has only three questions (plus a few additional
optional ones), so it should only take a few minutes.
start
 
Before we begin, please let us know your company name and email address.

We ask for this information to avoid fake entries. We will treat your data confidentially. If we publish data, we will only publish aggregated data and will not mention the name of the participants.
 
Company name or URL *

 
Thanks! And now the three must-have questions!

 
What's your visitor-to-trial signup rate? *

Please enter your visitor-to-trial signup rate in percent. Please enter the value for the last complete month (or even better, the average of the last three months). Ideally, calculate this metric based on "unique visitors" not including the users of your application (i.e. only visitors to your marketing website).
 
What's your trial-to-paying conversion rate? *

Please enter your trial-signup-to-paying-customer conversion rate in percent. Please use the value of the last full month (or even better, the average of the last three months).
 
What's your churn rate? *

Please enter your monthly account churn rate in percent. Please use the value of the last full month (or even better, the average of the last three months).
 
That was it in terms of must-have answers!
(but if you could answer some of the optional questions below you'd make us really happy!)

 
How many trial signups did you get in the last month?

 
What's your ARPA?

Please enter your Average Revenue per Account in US dollar.
 
What was/is your MRR?

Please enter your Monthly Recurring Revenue in US dollar.
 
1 year after launch

If you're less than 1 year old, just leave it empty.
 
2 years after launch

If you're less than 2 years old, just leave it empty.
 
3 years after launch

If you're less than 3 years old, just leave it empty.
 
At the moment

 
Anything else?

If you have any questions, comment or suggestions (or notes regarding any of your answers above), let us know.

Thank you very much!

We'll let you know when we have collected enough
entries to publish some aggregated numbers.

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